{"id":511,"date":"2021-04-23T06:30:30","date_gmt":"2021-04-23T06:30:30","guid":{"rendered":"http:\/\/blog.atmycondo.com\/?p=511"},"modified":"2026-07-06T07:51:22","modified_gmt":"2026-07-06T07:51:22","slug":"social-media-marketing-for-agents","status":"publish","type":"post","link":"https:\/\/ziba-property.com\/blog\/social-media-marketing-for-agents\/","title":{"rendered":"5 Reasons Why Social Media Marketing is Important for Real Estate Agents"},"content":{"rendered":"\r\n\r\n\r\n

The sudden emergence of the COVID-19 pandemic has emphasized the importance of online connectivity more than ever. With strict social distancing measures and community restrictions, businesses have relied heavily on\u00a0online marketing to engage with customers and promote their products. And this includes real estate businesses.<\/p>\r\n\r\n\r\n\r\n

As we enter the next age of software development, the world is becoming increasingly digital. According to the Digital 2020 Global Overview Report published by We Are Social, a global creative agency, there were over 5.19 billion mobile phone users in 2020. And 3.8 billion of these are active social media users. True enough, in the absence of physical contact, people have resorted to social media platforms to connect for both personal communication and business transactions.<\/p>\r\n\r\n\r\n\r\n

This is also true in the real estate market. The COVID-19 pandemic has driven record-high social media and app usage among property seekers, who are listing and connecting with real estate agents online. Gone are the days when agents relied solely on cold calling and email to attract potential buyers. The property market is now officially online.<\/p>\r\n\r\n\r\n\r\n

According to a report by the National Association of Realtors (NAR), 77% of real estate agents in the United States actively use social media. While this statistical data may not be representative in other parts of the world, it underscores a pressing need for property agents to take social media marketing seriously in 2021.<\/p>\r\n\r\n\r\n\r\n

Are you one of those agents who haven\u2019t leveraged your social media presence in the online real estate market? Here are 5 reasons to convince you why you should shift your focus in 2021<\/p>\r\n

\"Real<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

Social media marketing widens your market reach<\/strong><\/h2>\r\n\r\n\r\n\r\n

With more than 3 billion users, it\u2019s not surprising how social media could bring your digital marketing efforts to the next level.\u00a0<\/p>\r\n\r\n\r\n\r\n

According to NAR\u2019s report, 47% of high-quality leads in the property market came from social media. In another recent study by The Close, a real estate website, 44% of property agents reported gaining new clients in 2020 through their social media posts. While traditional marketing techniques, such as cold calling and print advertising, remain in use, they lag far behind social media marketing. In fact, social media marketing ranked second in attracting new leads behind referrals.\u00a0<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

Social media marketing builds your community following<\/strong><\/h2>\r\n\r\n\r\n\r\n

Believe it or not, real estate agents <\/a>are becoming social media stars. Though you might not get similar online popularity as the Kardashians, having over a hundred thousand followers wouldn\u2019t hurt.\u00a0<\/p>\r\n\r\n\r\n\r\n

While 77% of agents use social media marketing \u201cin some way,\u201d only a few use it to market their property listings. As the internet becomes the go-to resource for available properties, future homeowners will typically use their mobile devices to house-hunt online. They will not just need photos but also virtual tours of the property. What better way to showcase your listing than through social media?<\/p>\r\n\r\n\r\n\r\n

Based on NAR\u2019s report, Facebook continues to be the leading social media marketing site for property agents, followed by LinkedIn. Instagram doesn\u2019t fall behind and is the third most popular social media among real estate agents. The platform\u2019s photo and video-sharing features make it an effective tool for building your following and showcasing your listings.\u00a0<\/p>\r\n\r\n\r\n\r\n

If you need inspiration, take a look at these three successful Instagram accounts of real estate agents:<\/p>\r\n\r\n\r\n\r\n

Chad Carroll (@chadcarroll) \u2013 506k followers<\/p>\r\n\r\n\r\n\r\n

Joyce Rey (@joycereyrealestate) \u2013 102k followers<\/p>\r\n\r\n\r\n\r\n

Kevin Vaughan (@kevin.vaughan) \u2013 76k followers<\/p>\r\n

\"Real<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

Social media helps you engage with your target market<\/strong><\/h2>\r\n\r\n\r\n\r\n

With strict community restrictions still in place, it is not surprising that social media marketing is the second-most popular strategy for attracting new clients. Social media sites have replaced in-person meetings. Because of the platform\u2019s ability to connect people virtually, it is easier for property seekers to engage with real estate agents than via email or multiple listing services (MLS). Social media enables property agents to communicate with their clients personally and visually.\u00a0<\/p>\r\n\r\n\r\n\r\n

Social media is also a great platform for learning about your target clients\u2019 goals for their dream homes. Because of its relaxed online culture, it is easier for your clients to engage with your posts and ask questions about your listings.<\/p>\r\n\r\n\r\n\r\n

In a study published by Sprout Social, a social media management company, 57% of buyers said they would follow a brand to learn about upcoming products or services. After following a brand on social media, they continue to engage in various ways, such as visiting the brand\u2019s website or app (99%), making a purchase (85%), or referring the brand to family and friends (85%).<\/p>\r\n\r\n\r\n\r\n

Given these statistics, leveraging your social media marketing presence will create much-needed attention and engagement for your property listings.<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

Social media helps you monitor trends and competitors<\/strong><\/h2>\r\n\r\n\r\n\r\n

Rephrase the adage, \u201ckeep your clients close and your competitors closer.\u201d Social media is a great platform to monitor real estate trends and your competitors\u2019 strategies.\u00a0<\/p>\r\n\r\n\r\n\r\n

Social media marketing makes it easier to see the latest home-buying trends using specific hashtags and understand your customers’ needs.<\/p>\r\n\r\n\r\n\r\n

While you should not get caught up comparing yourself to other agents, knowing how others market their listings, engage with their clients, and run promotional campaigns will help you create a competitive analysis.\u00a0 Creating your own competitive social media analysis will help you learn more about competitor brands. It also helps you determine the best strategies that work for you and your client.\u00a0 Furthermore, tracking your competitors will also allow you to benchmark your performance against other agents in the locality.\u00a0<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

Social media helps you build trust and authority<\/strong><\/h2>\r\n\r\n\r\n\r\n

The real estate market is a service market. As such, business transactions are built on trust.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n

Nowadays, consumers get turned off by too much promotional content by the popularity of social media. While social media is a great tool for promoting your listings, it is also a powerful platform for building trust with your clients.\u00a0<\/p>\r\n\r\n\r\n\r\n

Giving your followers and target market a glimpse of your day-to-day life will help them connect with you on a more personal level. Buyers are also more likely to trust experts in a particular industry. Your social media accounts can help you showcase your expertise in your local market.<\/p>\r\n\r\n\r\n\r\n

You can build your brand reputation of trust and authority by posting relevant content. Besides, answering frequently asked questions about certain properties and home-buying processes.\u00a0<\/p>\r\n\r\n\r\n\r\n\r\n\r\n

So, what’s next?<\/strong><\/h2>\r\n\r\n\r\n\r\n

As the numbers would suggest, the best time to improve your social media presence is now. Realtors must maximize their social media channels not just to attract new clients but also to build their brand reputation. Social media marketing is a free platform that requires low to no cost. It also effectively builds your online presence as we enter a new age of digital development.<\/p>\r\n\r\n\r\n\r\n

Are you ready to scale your social media marketing for growth? Here\u2019s a recap of the 5 benefits that will convince you to update your profile picture on Instagram:<\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. Widen your market reach.<\/li>\r\n
  2. Build your community following.<\/li>\r\n
  3. Help you engage with your target market.<\/li>\r\n
  4. Monitor trends and competitors.<\/li>\r\n
  5. Build trust and authority.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    Do you have any other social media tips you’d like to share with our growing community? Let us know in the comment section below!<\/p>\r\n

    FAQS\u00a0<\/h2>\r\n

    Why is social media marketing important for real estate agents?<\/strong><\/h3>\r\n

    It widens an agent’s reach beyond traditional cold calling and print ads, connecting them directly with property seekers who now research and house-hunt primarily online.<\/p>\r\n

    Which social media platform works best for real estate agents?<\/strong><\/h3>\r\n

    Facebook is the most widely used platform among agents, followed by LinkedIn, while Instagram’s photo and video features make it especially effective for showcasing property listings.<\/p>\r\n

    Can social media actually generate real estate leads?<\/strong><\/h3>\r\n

    Yes. Industry reporting has found social media to be the second-highest source of high-quality leads for agents, trailing only referrals.<\/p>\r\n

    How does social media help agents build trust with clients?<\/strong><\/h3>\r\n

    Sharing day-to-day content, answering common buyer questions, and posting consistently helps agents build a personal connection and demonstrate local market expertise, which encourages trust.<\/p>\r\n

    Is social media marketing expensive for real estate agents?<\/strong><\/h3>\r\n

    No. Organic social media marketing requires little to no financial investment, making it one of the most cost-effective tools available to agents building their brand.<\/p>\r\n

    How can agents use social media to track competitors?<\/strong><\/h3>\r\n

    Following industry hashtags and monitoring competitors’ posts, engagement, and campaigns lets agents benchmark their own performance and refine their strategy.<\/p>\r\n

    Ready to grow your listings with social media?<\/strong><\/h2>\r\n

    List your properties on Ziba Property<\/a> and pair your social media strategy with a platform built to connect you to serious buyers and renters searching online today. Start reaching more clients with Ziba Property.<\/p>\r\n

    \"Muhammad<\/p>\r\n

    About the Author<\/strong><\/h3>\r\n

    Muhammad Amir<\/strong> is a real estate writer at Ziba Property. His work spans several Asian and Middle Eastern property markets, with a focus on helping agents and buyers navigate industry trends, from digital marketing strategies to local buying processes. This piece draws on real estate industry reporting, including data from the National Association of Realtors (NAR), Sprout Social, and The Close, to help agents strengthen their social media presence and connect with today’s increasingly online property seekers.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

    The sudden emergence of the COVID-19 pandemic has emphasized the importance of online connectivity more than…<\/p>\n","protected":false},"author":1,"featured_media":515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16,53,22],"tags":[60,63,64,59],"class_list":["post-511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercial","category-social-media","category-tech","tag-agent","tag-marketing","tag-social-media","tag-technology"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/ziba-property.com\/blog\/wp-content\/uploads\/2021\/04\/Capture.jpg","_links":{"self":[{"href":"https:\/\/ziba-property.com\/blog\/wp-json\/wp\/v2\/posts\/511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ziba-property.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ziba-property.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ziba-property.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ziba-property.com\/blog\/wp-json\/wp\/v2\/comments?post=511"}],"version-history":[{"count":24,"href":"https:\/\/ziba-property.com\/blog\/wp-json\/wp\/v2\/posts\/511\/revisions"}],"predecessor-version":[{"id":2466,"href":"https:\/\/ziba-property.com\/blog\/wp-json\/wp\/v2\/posts\/511\/revisions\/2466"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ziba-property.com\/blog\/wp-json\/wp\/v2\/media\/515"}],"wp:attachment":[{"href":"https:\/\/ziba-property.com\/blog\/wp-json\/wp\/v2\/media?parent=511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ziba-property.com\/blog\/wp-json\/wp\/v2\/categories?post=511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ziba-property.com\/blog\/wp-json\/wp\/v2\/tags?post=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}